There are different ways to improve your customers’ experience on your platform, but one of the most talked about in recent years is the performance of the website, ie the speed at which it is loading. Studies by leading merchant sites have shown that slow pages to load result in increased dropout rates, lower product views, and poor user experience:
Each additional 100 ms to load a page resulted in a 1% decrease in sales and pages loaded in one to two seconds were twice as likely to be converted as those loaded in three. at four seconds.
On mobile websites, performance is even more critical, with 53% of users leaving a site permanently if it does not load within three seconds.
Conversely, a fast website encourages customers to view more pages and products and allows them to be guided quickly to final payment. Studies conducted have shown that an improvement in the speed of loading pages leads to a substantial increase in turnover. The speed of loading pages is also an important factor for SEO and determines the ranking of Google for research on mobile and computers/laptops.
The concept of scalability of a website is closely linked to that of performance – it refers to the ability of a website to manage a steady increase in traffic related to the growth of a platform and sudden rushes (attendance peaks ) due to sales, marketing campaigns or events. A highly extensible site can continue to function normally, despite very large simultaneous traffic. On the other hand, a website that is not extensible will slow down for all customers and may even be completely offline. If you invest time and money to attract customers to your website, it is essential that it is both fast and scalable.
To measure the performance of your website, there are several parameters that you need to monitor:
To improve the speed and extensibility of your website, you should consider the following:
Do you face similar issues or want to optimize your platform? Do not hesitate to contact us or make an appointment to discuss it.