page load speed

There are different ways to improve your customers’ experience on your platform, but one of the most talked about in recent years is the performance of the website, ie the speed at which it is loading. Studies by leading merchant sites have shown that slow pages to load result in increased dropout rates, lower product views, and poor user experience:

Each additional 100 ms to load a page resulted in a 1% decrease in sales and pages loaded in one to two seconds were twice as likely to be converted as those loaded in three. at four seconds.

On mobile websites, performance is even more critical, with 53% of users leaving a site permanently if it does not load within three seconds.

Conversely, a fast website encourages customers to view more pages and products and allows them to be guided quickly to final payment. Studies conducted have shown that an improvement in the speed of loading pages leads to a substantial increase in turnover. The speed of loading pages is also an important factor for SEO and determines the ranking of Google for research on mobile and computers/laptops.

The concept of scalability of a website is closely linked to that of performance – it refers to the ability of a website to manage a steady increase in traffic related to the growth of a platform and sudden rushes (attendance peaks ) due to sales, marketing campaigns or events. A highly extensible site can continue to function normally, despite very large simultaneous traffic. On the other hand, a website that is not extensible will slow down for all customers and may even be completely offline. If you invest time and money to attract customers to your website, it is essential that it is both fast and scalable.

To measure the performance of your website, there are several parameters that you need to monitor:

  • The delay before the first byte: the time required for the browser to contact the web site’s server and receive the first byte of information, which allows the browser to start building the web page.
  • The rendering time of the page: the time required for the user to see the first element in the browser window.
  • The page loading time: the number of seconds between a user’s connection to a website and the complete loading of the content into their browser.

To improve the speed and extensibility of your website, you should consider the following:

  • The hosting provider: do you have enough resources available on your server to cope with a sudden increase in traffic and does your hosting company use the most modern technology?
  • Cache configuration: Is your website properly configured for browser and server caches, and how much content can you serve from a cache?
  • The Content Delivery Network: Do you use a content distribution network to deliver content to people around the world?

Do you face similar issues or want to optimize your platform? Do not hesitate to contact us or make an appointment to discuss it.