Hand on heart: Despite all the passion that we put into our webshops day by day, at the end of the day it is all about the sustained sales success. But how do visitors turn into customers?

Here are 6 tips to increase the conversion rate of your online store.

TIP 1: CREATE YOUR OWN PRODUCT DESCRIPTIONS, PHOTOS, AND VIDEOSown pics

Central to the success of a webshop is the relevance of the products offered. It’s no secret that products are searched and found through Google and other search engines. The more interchangeable the products offered become (eg branded goods), the stronger the competition for the first places in the search.

In order to improve the relevance of your own page and thus the ranking position in the search engine, it is worth investing in content. Google rewards websites with their own texts and evaluates pages with copied texts. Therefore, formulate your own descriptions of the products and set yourself apart from your competitors, who take over the official product descriptions of the manufacturers.

TIP 2: USE CONVINCING CONFIDENCE SIGNALS

Signal your visitors that they can trust your company and your shop. Not every shop owner can point to a great brand awareness and the associated brand confidence. Therefore, independent certifications, memberships of recognized associations and customer reviews of products help.

TIP 3: KEEP USER INTERACTION SIMPLE AND INTUITIVE

user interactionThe IT world speaks English, so also use the word “usability”. The goals of the Usability brings much better to the point: make the application friendly for the user, not just manageable.  An application is user-friendly when potential stumbling blocks are eliminated from the outset. A weak usability reduces your customers desire to buy. Finally, frustration leads to the customer not buying or less than expected.

We consider the following imperatives to be as easy to use as possible in e-commerce:

  • Accurate, flexible search fields and search results
  • Complete, clear filter criteria for product overviews
  • Understandable and appropriate navigations and category hierarchies
  • Easy check-out processes avoiding repetitive information entries

TIP 4: STAGE YOUR PRODUCTS

Excellent usability is worth twice as much when you breathe life into user interaction. A convincing user experience succeeds through the ideal combination of usability with stimulating, emotionalizing elements.

TIP 5: USE HIGH-SECURITY STANDARDSSecurity Standards

Ensuring the security of a platform, for example in e-commerce transactions should be a top priority. However, this security should also be perceptible to the users of the web application. Finally, your customers think carefully about whether they want to entrust their data to you.

The terms and conditions explain transparently which tracking tools are used for which purpose.

TIP 6: INTEGRATE COMFORT FEATURES IN YOUR SHOP

We humans are lethargic and also want to have the online shopping as comfortable as possible. And clever comfort features can make life easier for your customers:

ecommerce features

  • Past orders: “What was the name of this practical product, which I recently bought here?” With the order history, you support your customers in the repeat purchase.
  • Standing order: Offer standing orders to your customers if the product consumes more or less quickly and a new purchase is foreseeable for the customer. The aim of a subscription should be to relieve the customer of the regular delivery.
  • Search and filter function: If your customers do not find the desired product within an individual deadline, they break off the buying process prematurely and try again with the competition. Therefore, offer them a balanced search function and offer useful filter functions in the product overviews.

Quick Order: Set up a fast lane for your customers so they can do their shopping faster.

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